Back in 2009, during my final college internship at a small energy company, we hired a contractor to build a website and online forum. When things needed fixing, I did what any resourceful marketer would do: I opened Google and W3Schools, pulled up the code, and got to work.

Through plenty of trial, error, and web 2.0 nostalgia, I taught myself how to build homepage carousels, write JavaScript for pop-ups, and plug Salesforce right into lead gen forms. I did not just want the site to exist, I wanted it to drive real business results.

That was the moment I realized what I was built for: connecting big-picture marketing strategy with the tactical, ground-level details required to bring it to life.

Over the next 12+ years, I managed end-to-end web strategy and development for growing businesses. I lived deep in the data, running conversion tests, analyzing user behavior, and learning how real people actually navigate the internet.

But alongside my tech career, I had another calling: the wellness industry.

In 2013, after receiving a terrible, rigid meal plan filled with endless chicken, rice, oats, and egg whites, I became a personal trainer to bring real clarity to strength training and nutrition. I spent years coaching in boutique studios, big gyms, and online. Even as I built my corporate web career and started a family, I kept a dedicated roster of coaching clients because helping people cut through industry noise is in my DNA.

That dual experience is my secret weapon for wellness professionals.

Today, I help wellness business owners, trainers, and studio owners bridge the gap between their passion and their digital presence. From domain setups and email integrations to full custom site redesigns, I build effortless online experiences that turn casual browsers into committed clients.